Goodyear Eagle F1

Goodyear reveals latest Eagle F1 series at the Ascari Race Track in Spain

April 29, 2019

On April 14-15th, 2019, Goodyear successfully hosted a two-day event to unveil the new product lineup launch of the Eagle F1 Series at the Ascari Race Track in Malaga, Spain. Distinguished media and guests had the luxury to experience the new products, featuring the Eagle F1 Asymmetric 5, Eagle F1 SuperSport, Eagle F1 SuperSport R and Eagle F1 SuperSport RS. This summer product launch marks a huge milestone for Goodyear as this demonstrates Goodyear’s determination to return to the U-UHP segment.

The product launch kicked-off with Jenner Powell, Consumer PBU Product Director, Consumer PBU of Asia Pacific, presenting the highlights of the new products to all invited guests. All the F1 Eagle Family Series’ products were displayed in premium light and décor to underline each prominently featured product. In addition, a galaxy of superior of super sport and racing cars was exposed on the circuit for guests to test the high-performance of the cutting-edge Eagle F1 Series. The noteworthy vehicles included Porsche, Ferrari, Range Rover and Alpine.

To further express the new Eagle F1 Series’ high-performance, four tailored workshops were presented onsite for invited guests to journey through the new summer product line-up. Through the four workshops, Wet Handling & Braking, Dry Handling, Off-Road and Dry Handling Experience, guests were introduced to the key features of each different tyre. The main highlight of the workshops was the test drives, where invited guests had the opportunity to take turns to test drive the premium super sports vehicles or ride on the co-pilot’s seat to experience the innovative UHP and U-UHP products.

This Eagle F1 Series launch event received wide brand exposure as there were more than eight rounds of media interviews on the Ascari Race Track with multiple spokespeople from Goodyear APAC and EMEA team. With the interactive workshops and in-depth media interviews, this thriving event further elevates Goodyear’s innovative DNA of more than just delivering great quality products, but products that places Goodyear as the top choice for today’s drivers.

On the first day of the event, more than 45 media influencers and VIP customers from Asia Pacific region attended Goodyear Eagle F1 Series event in the wonderful Ascari Race Resort.

Jenner Powell, Product Director, Consumer PBU Product Director of Asia Pacific, presented the highlights of new products to all the invited guests：Goodyear revealed Eagle F1 series including Eagle F1 Asymmetric 5, Eagle F1 SuperSport, Eagle F1 SuperSport R and Eagle F1 SuperSport RS

On the second day, guests arrived at the longest track in Spain, Ascari Race Track

Four tailored workshops onsite were highlighted that allowed guests to experience the new Eagle F1 series including Wet Handling & Braking, Dry Handling, Off-Road and Dry Handling Experience.

With Goodyear's team of test drivers, including former Formula 1 racers behind the wheel, participants are taken for a high-speed tour of the track to experience the race-inspired grip and steering precision of the Eagle F1 SuperSport. This is the most road-focused of the SuperSport range, giving a sporty performance on any road.

Divided into two driving experiences, this workshop gives participants the opportunity to experience the wet handling characteristics of the Eagle F1 SuperSport and the wet handling and breaking capabilities of the Eagle F1 Asymmetric 5 with a slalom competition.

As part of our partnership with Jaguar Land Rover (JLR) we were also able to offer participants the opportunity of getting off the track – and off the road. JLR provided ten Range Rover and Land Rover vehicles, as well as a team of professional instructors from the Land Rover experience centre, to allow participants to experience Goodyear's versatile Wrangler DuraTrac and All-Terrain Adventure 4x4 tires.

Participants get behind the wheel to experience the exceptional grip and steering precision on dry surfaces of the Eagle F1 SuperSport R. Going one step up the performance ladder, the SuperSport R further increases grip levels and steering precision on and off track.

Car Display

Furthermore, a galaxy of super sport and racing cars were on display to experience the high performance of the innovative Eagle F1 series. Guests were all impressed at the technology Goodyear is utilizing which fully embodies its innovative spirit, and also expressed their excitement to test drive Goodyear’s latest UHP and U-UHP products.

Media Interview

At the race track, more than 8 rounds of media interviews were conducted from Goodyear APAC and EMEA team. “Goodyear’s Innovation DNA inspires the marque to always deliver great quality products,” said Jenner Powell, Consumer PBU Product Director of Asia Pacific, “through such an event, Goodyear is re-stepping into the exciting segment of ultra-ultra-high-performance tyre markets.” The event was a success with positive reviews across all APAC guests.

By levering global assets, Goodyear Asia Pacific continues to increase the value of Goodyear brand through industry media and key opinion leaders, which significantly creates brand exposure in key markets.